Food for Thought: Social Media for Small Business - 2/28

Thurs, Feb 28, 11:30a-1:00p
CoLab18 at Nova Place
100 South Commons
Pittsburgh, PA 15212

This installment of the chamber's "Food for Thought" series will focus on social media for small business. The presentation will provide an overview of the basics of social media for small businesses, with a goal of focusing your efforts and making the most of limited budgets and resources.

The workshop will be presented by Ben Korman, Content Specialist with the Pipitone Group. A few of the topics that will be covered are:

  • What Social Media Can Do (and What it Can’t)
  • Know Your Audience(s)
  • Know Your Platforms
  • What Makes Good Social Media Content?
  • The Anatomy of a Social Media Post
  • Repurposing Content
  • Leveraging Influencers
  • Paid Social
  • Measurement & Improvement

You can be confident that you'll leave the session knowing how to spend less time and be more effective using social media.

Lunch is provided. Cost is $20 for chamber members, $30 for non-members. REGISTER HERE.


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